Privacy Policy
Last updated: 13 May 2026
1. Who We Are
BabyDolls ("we", "our", "us") is a UK-based online retailer of baby dolls and accessories, operating at buybabydolls.com. Our registered address is 321-323 High Road, Chadwell Heath, Essex RM6 6AX, United Kingdom. Our contact email is Info@buybabydolls.com.
2. What Information We Collect
We collect the following personal information when you place an order or create an account:
- Name and email address
- Delivery address and postcode
- Phone number (optional)
- Payment information (processed securely by Stripe - we never store full card numbers)
- Order history and preferences
We also collect anonymous usage data (pages visited, time on site) through cookies to improve our website.
3. How We Use Your Information
We use your personal information to:
- Process and fulfil your orders
- Send order confirmations and shipping updates
- Respond to customer service enquiries
- Send marketing emails (only with your consent - you can unsubscribe at any time)
- Improve our website and product range
- Comply with our legal obligations
4. Legal Basis for Processing
We process your personal data on the following legal bases: contract performance (to fulfil your order), legitimate interests (fraud prevention, improving our services), and consent (marketing communications).
5. Sharing Your Information
We share your information with trusted third parties only where necessary:
- Payment processors (Stripe, PayPal) to process transactions securely
- Delivery companies to ship your order
- Email service providers to send order confirmations and newsletters
We do not sell your personal data to third parties.
6. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, typically 7 years for financial records (as required by UK law) and 3 years for marketing purposes.
7. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Request deletion of your data
- Object to processing for marketing purposes
- Data portability
To exercise any of these rights, please contact us at Info@buybabydolls.com.
8. Cookies
We use essential cookies to keep your shopping cart and session active. We also use analytics cookies (with your consent) to understand how visitors use our site. You can control cookies through your browser settings.
9. Contact
For any privacy-related questions, please contact us at Info@buybabydolls.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.